The same summer I was out running with Isak. I pitched inescts for him and we both agreed that everyone should have the option incorporate insects in their daily diet. We are both on the optimistic side and pretta soon after this eatem as a company was born.
Our first product was a chocolate covered hard bread with 20% cricket. It looked like this:
Six months later we decided that this product was not the best we could do. The eatem community of about 1000 people gave us feedback and we concluded that the chocolate covered hard bread was neither hard bread – neither candy. It was not super healthy, it was not super sweet. It was unclear when to eat it and hard to categorize.
We decided to make the most nutritious hard bread yet. It looked like this:
We wanted to make a cricket bar but did not have the funds to make it happen. Even the smallest batches possible is quite the investment for a self funded company – so we asked the eatem community for help thorugh kickstarter. They answered way faster and louder than expected. This is the campaign.
People from over 15 countries helped us (BIG THANKS!) make the first batch and this is the result:
e-commerce on a budget as a rookie does not guarantee any volumes. We figured our next move should be hitting shelves so we contacted the four largest supermarkets in Denmark. Naive but we did not know how it was “supposed” to be done. SURPRISINGLY we did succeed. The following fall we launched in 500 stores nation wide in Denmark. We were so proud…
At this point we hade 2000 SEK in our marketing budget. It did not cover Demark with banners to make the nation aware of our existence… Also, big chains dictate terms and we did not get paid until 4 months later so our hand were pretty much tied. At this point I lost my energy. I do this for several reasons but I can only go so long without reward. Three years without a salary was my limit.
I spent the fall thinking about the past three years. Misstakes became lessons, regrets became tuitions. I decided to close shop or make a few significant changes. The idea of eatem take 2 took form.
If you want to be a part of eatem, chat about crickets or just connect in any way. Send me a DM on instagram!
//Martin – founder